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Dimeji Fashola

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Chief Executive Officer

Dimeji Fashola

Dimeji Fashola, FCPRP, CSM is a highly accomplished business, brand, and operations executive with over 20 years of progressive leadership experience within multinational environments across Africa, Europe, and North America. A Chartered Public Relations Practitioner, Certified Scrum Master, and Mass Communication professional, he brings a distinctive blend of strategic communication, commercial acumen, and emerging-technology expertise. His career reflects consistent success in market entry, brand positioning, and revenue acceleration, including the delivery of USD 4.5 million in sales within six months while leading high-impact product launches.

Dimeji has demonstrated strong country and operational leadership with full P&L accountability. As Country Director at Ingot LTD, he led Nigeria and West Africa operations, overseeing USD 12 million in annual recurring revenue. He achieved 32 per cent year-on-year market-share growth through strategic partnerships with HMOs, NGOs, and e-commerce platforms. He also pioneered the deployment of blockchain-enabled supply-chain traceability within the herbal wellness sector, reducing counterfeit risk by 68 percent and strengthening regulatory and consumer confidence.

Previously, as Head of Marketing and Business Development at Gerasul LLC, he executed integrated digital and offline campaigns that generated USD 4.5 million in sales within six months and introduced the “Community Rewards” program, increasing repeat purchases by 45 per cent in the first quarter. His tenure as Head of Operations at Multibank Limited further strengthened his operational depth, where he streamlined logistics across more than 15 distribution hubs, reduced delivery lead times by 22 percent, and embedded Scrum frameworks that improved team sprint velocity by 30 percent. Earlier, at Silicon Gate Limited, he secured eight enterprise contracts worth USD 2 million in annual recurring revenue while positioning GMP-certified herbal products to achieve 95 percent customer satisfaction.

Beyond executive roles, Dimeji is a certified peak-performance coach, technology entrepreneur, and blockchain project leader, with hands-on experience in tokenization initiatives including LXD, Hubren, and Zila tokens, as well as automated Telegram bot solutions. He has authored whitepapers on blockchain-based luxury asset tokenization and regularly delivers executive and mid-level training on strategic networking, agile leadership, and performance excellence. His combined strengths in business development, integrated marketing and PR, blockchain technology, agile leadership, and data analytics position him as a versatile global executive and trusted transformation leader.